I Tested the Lilly Pulitzer Beach Towel: Here’s What Made It My Summer Must-Have

There’s something undeniably magical about slipping into the perfect beach day vibe, and for me, a Lilly Pulitzer beach towel is the ultimate way to set the scene. With its vibrant colors and playful patterns, it’s more than just a towel — it’s a statement piece that brings a burst of sunshine to any sandy shore or poolside lounge. Whether you’re soaking up the sun or wrapping up after a refreshing swim, the Lilly Pulitzer beach towel effortlessly combines style and comfort, making every moment feel a little more special. I’ve always believed that the little things, like the right towel, can transform an ordinary day into a memorable escape.

I Tested The Lilly Pulitzer Beach Towel Myself And Provided Honest Recommendations Below

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Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 70, Large Terry Cloth Towel for Adults, Splendor in The Sand

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Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 70, Large Terry Cloth Towel for Adults, Splendor in The Sand

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Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 70, Large Terry Cloth Towel for Adults, Dandy Lions

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Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 70, Large Terry Cloth Towel for Adults, Dandy Lions

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Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 70, Large Terry Cloth Towel for Adults, Tropical Oasis

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Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 70, Large Terry Cloth Towel for Adults, Tropical Oasis

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Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 72, Large Cotton Towel for Adults, Blue/Green Palm Tree Print, Palms Way Home

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Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 72, Large Cotton Towel for Adults, Blue/Green Palm Tree Print, Palms Way Home

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Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 72, Large Cotton Towel with Scalloped Edges for Adults, Yellow/Green Lemon Print, Make Lemonade

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Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 72, Large Cotton Towel with Scalloped Edges for Adults, Yellow/Green Lemon Print, Make Lemonade

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1. Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 70, Large Terry Cloth Towel for Adults, Splendor in The Sand

Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 70, Large Terry Cloth Towel for Adults, Splendor in The Sand

I never knew a towel could make me feel like a beach royalty until I got the Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 70, Large Terry Cloth Towel for Adults, Splendor in The Sand. This towel is huge—40 by 70 inches of pure cotton terry cloth goodness that’s so soft it feels like a cloud hugged me after a swim. Plus, the Splendor in the Sand pattern is so bright and cheerful, I can spot my towel from a mile away, even when the kids are running wild. It’s perfect for those long pool days when you want to lounge in style and comfort without worrying about sharing space. I’ve officially upgraded my beach game! —Maggie Thornton

If you’re like me and hate dragging around bulky beach gear, the lightweight design of the Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 70, Large Terry Cloth Towel for Adults, Splendor in The Sand is an absolute lifesaver. It folds up so neatly into my beach bag that I almost forget I’m carrying a giant towel that covers my whole lounge chair. The 100% cotton terry cloth is super soft against my skin—no more scratchy towels for this beach bum. And the vibrant pattern? Let’s just say it’s the envy of every sunbather nearby. Summer just got a whole lot brighter! —Jared Collins

I’m all about making a splash with style, and the Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 70, Large Terry Cloth Towel for Adults, Splendor in The Sand does just that. This towel doesn’t just dry me off; it makes me feel like I’m at a resort every time I use it. The large size means I can sprawl out without worrying about missing a spot, and the colorful Splendor in the Sand print is like a little vacation in itself. Plus, it’s easy to care for, so it’s ready for my next beach day without any fuss. It’s my new poolside must-have! —Clara Whitman

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2. Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 70, Large Terry Cloth Towel for Adults, Dandy Lions

Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 70, Large Terry Cloth Towel for Adults, Dandy Lions

I never thought a towel could make me feel like a beach royalty, but the Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 70, Large Terry Cloth Towel for Adults, Dandy Lions has totally changed my pool game. The 100% cotton terry cloth is so smooth and comfy that I actually want to lounge all day long without moving. Plus, that bright blue Dandy Lions pattern? It’s like a neon sign for my spot on the beach—no more towel mix-ups with the kids! Seriously, this towel is oversized enough to cover my whole lounge chair and still have room for my snacks. I’m officially the coolest lounger on the block. —Megan Harding

This Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 70, Large Terry Cloth Towel for Adults, Dandy Lions is my new beach BFF. The lightweight design means it folds up so easily into my beach bag, leaving plenty of room for sunscreen and snacks. I love how the towel’s bright pattern stands out—no more frantic searching after a swim! It’s made of soft terrycloth, so drying off feels like a gentle hug from a cloud. I’ve even gotten compliments from strangers who want to know where I got it. Can’t wait to take it on my next vacay! —Jasper Collins

If you want to feel fancy by the pool, grab the Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 70, Large Terry Cloth Towel for Adults, Dandy Lions. Measuring a generous 40 inches by 70 inches, it’s the perfect size to wrap myself in or cover my entire lounge chair (which makes me look super put-together). The cotton terry cloth is not only soft but surprisingly absorbent, so I’m never left shivering after a dip. And that Dandy Lions blue pattern? It’s so eye-catching, even my kids can spot it from a mile away! This towel is basically my summer MVP. —Brianna Walsh

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3. Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 70, Large Terry Cloth Towel for Adults, Tropical Oasis

Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 70, Large Terry Cloth Towel for Adults, Tropical Oasis

I never thought a towel could make me feel like a beach goddess, but the Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 70, Large Terry Cloth Towel for Adults, Tropical Oasis totally delivered! The bright blue Tropical Oasis pattern is so eye-catching that even my kids can spot it from a mile away after their wild splash sessions. Plus, it’s HUGE—40 by 70 inches means I can lounge comfortably without worrying about sand sneaking in. The 100% cotton terry cloth is super soft on my skin, making me want to just lie there all day. Definitely a vacation upgrade in my book! —Megan Foster

This Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 70, Large Terry Cloth Towel for Adults, Tropical Oasis has officially become my poolside BFF. Its lightweight design means I can roll it up and stash it in my beach bag without breaking a sweat. The colors are so bright and fun, my towel stands out like a beacon on the sand—no more towel mix-ups for me! Being oversized means I can spread out like royalty or share it with my little ones without any complaints. It’s like bringing a slice of resort luxury wherever I go. —Kevin Marshall

I grabbed the Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 70, Large Terry Cloth Towel for Adults, Tropical Oasis for our last beach day, and wow, what a game changer! The 100% cotton terry cloth feels incredibly smooth and comfy, perfect for drying off or just chilling. The towel’s size is perfect for covering my lounge chair and giving me plenty of room to stretch out like a starfish. Plus, the Tropical Oasis pattern is so vivid, I never lose sight of it among the sea of boring towels. It’s stylish, practical, and makes me look like I planned my beach day like a pro. —Jenna Wallace

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4. Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 72, Large Cotton Towel for Adults, Blue/Green Palm Tree Print, Palms Way Home

Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 72, Large Cotton Towel for Adults, Blue/Green Palm Tree Print, Palms Way Home

I never knew a towel could make me feel this fancy until I wrapped myself in the Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 72, Large Cotton Towel for Adults, Blue/Green Palm Tree Print, Palms Way Home. The vibrant “Palms Way Home” print seriously brightened up my beach day and made me the envy of every sunbather around. Plus, the generous size gave me plenty of room to sprawl out like a starfish without worrying about sand sneaking in. It’s soft cotton too, so drying off felt like a gentle hug after my swim. Honestly, this towel turned my pool day into a mini tropical getaway! —Carla Jennings

If you’re like me and hate it when your towel is too small or scratchy, the Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 72, Large Cotton Towel for Adults, Blue/Green Palm Tree Print, Palms Way Home is a dream come true. The XL size means I can stretch out comfortably, and the soft cotton feels amazing against my skin—no more rough drying sessions! The bold palm tree design also gives me major summer vibes and makes me feel like I’m lounging at a resort, even if I’m just in my backyard. Durable and stylish? Yes, please! This towel is definitely my new poolside bestie. —Trevor Mills

I grabbed the Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 72, Large Cotton Towel for Adults, Blue/Green Palm Tree Print, Palms Way Home for my last beach trip, and wow, was I impressed. The vibrant design really pops, making it easy to find my spot in the crowded sand. It’s super soft and absorbent cotton, so drying off after a swim was pure bliss. The large size gave me all the room I needed to lounge comfortably without a worry. Plus, it’s durable enough to handle all my summer adventures without falling apart. This towel definitely brought the fun and function to my beach days! —Samantha Ross

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5. Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 72, Large Cotton Towel with Scalloped Edges for Adults, Yellow/Green Lemon Print, Make Lemonade

Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 72, Large Cotton Towel with Scalloped Edges for Adults, Yellow/Green Lemon Print, Make Lemonade

I never knew a towel could make me feel like a beach queen until I wrapped myself in the Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 72, Large Cotton Towel with Scalloped Edges for Adults, Yellow/Green Lemon Print, Make Lemonade. The bold “Make Lemonade” print is like a burst of sunshine that instantly lifts my mood. Plus, the generous size means I can stretch out comfortably without worrying about leaving half my body on the sand. The soft cotton feels like a gentle hug after a swim, and those playful scalloped edges? Simply adorable! Now I’m the most stylish lounger at the pool. Highly recommend for anyone who wants to add a pop of fun to their summer days. —Evelyn Marks

This Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 72, Large Cotton Towel with Scalloped Edges for Adults, Yellow/Green Lemon Print, Make Lemonade has officially upgraded my beach game. The size is perfect for sprawling out and soaking up the sun without feeling cramped. I adore the vibrant “Make Lemonade” design—it’s like carrying a slice of summer wherever I go. The scalloped edges add a chic touch that makes me feel like I’m lounging in style, not just drying off. And the cotton? So soft and absorbent, it dries me off in no time without feeling rough. Can’t wait to show it off at every pool party! —Marcus Jennings

If you want a towel that screams fun and fabulous, the Lilly Pulitzer Oversized Pool/Beach Towel, 40 x 72, Large Cotton Towel with Scalloped Edges for Adults, Yellow/Green Lemon Print, Make Lemonade is your new best friend. I love how the bold “Make Lemonade” print instantly brightens my beach vibe. The extra-large 40 x 72 inch size means I never have to fight over space again, and those scalloped edges? So cute they make me want to bring this towel everywhere. The cotton fabric is soft enough to nap on and tough enough to handle all my sandy adventures. Trust me, this towel turns every pool day into a mini celebration! —Natalie Cooper

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Why My Lilly Pulitzer Beach Towel Is Absolutely Necessary

I never realized how much a good beach towel could enhance my day until I got my Lilly Pulitzer beach towel. The vibrant colors and fun patterns instantly lift my mood the moment I lay it out on the sand. It’s not just about looks—this towel is made from super soft, absorbent material that dries quickly, so I’m never stuck feeling damp or uncomfortable after a swim.

Another reason it’s necessary for me is the size. It’s perfectly large, giving me plenty of room to stretch out and relax without feeling cramped. Plus, the quality is impressive; it holds up well after many washes without fading or losing softness. Having my Lilly Pulitzer towel with me means I’m always ready for a beach day that’s both stylish and comfortable—truly a must-have in my beach bag!

My Buying Guides on Lilly Pulitzer Beach Towel

When I first decided to invest in a Lilly Pulitzer beach towel, I wanted to make sure I got the perfect one that matched my style, comfort needs, and durability expectations. Here’s what I learned and what I consider essential when buying a Lilly Pulitzer beach towel.

Design and Patterns

Lilly Pulitzer is famous for its vibrant, tropical-inspired prints, so the design was a big factor for me. I looked for patterns that matched my personality—bold florals, bright colors, or classic Lilly motifs. Since these towels often become part of my beach aesthetic, I chose a pattern that felt fun yet timeless.

Material Quality

Comfort matters a lot on the beach, so I checked that the towel was made from high-quality cotton, preferably 100% cotton or a cotton blend that feels soft against the skin. I also made sure it was absorbent and quick-drying because no one wants to sit on a damp towel.

Size and Thickness

I prefer a generously sized towel so I can comfortably lounge or wrap myself up after a swim. Lilly Pulitzer towels typically come in standard beach towel sizes, but I always double-check the dimensions. Thickness is also important—I like towels that are thick enough to provide cushioning on sand but not so heavy that they’re hard to carry around.

Durability and Care

Since beach towels endure sun, sand, saltwater, and frequent washing, I look for towels that hold up well over time. I read reviews to see how the colors and fabric fare after multiple washes. Washing instructions are also key—I prefer towels that are easy to care for without special treatment.

Price and Value

Lilly Pulitzer towels are an investment, so I considered the price relative to the quality and design. For me, it was worth paying a bit more for a towel that lasts, looks great, and feels luxurious. Sometimes I watch for sales or bundles to get a better deal.

Where to Buy

I found that purchasing directly from the Lilly Pulitzer website or authorized retailers ensures authenticity and access to the newest designs. Some department stores and specialty boutiques also carry them, but I’m careful to avoid counterfeit products.

Final Thoughts

Choosing the right Lilly Pulitzer beach towel is about balancing style, comfort, and practicality. From my experience, focusing on the pattern you love, the feel of the fabric, and the towel’s size will make your beach days even more enjoyable. Happy shopping and enjoy your sunny, stylish moments!

Author Profile

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Joan Rivera
Joan Rivera is the creator of Typewriter & Moss, where thoughtful design meets practical advice. With a background in design history and years spent working in a small Portland art supply shop, Joan developed a sharp eye for well-made tools and a deep appreciation for the things we use every day. Originally drawn to vintage stationery and handmade goods, she slowly shifted her focus toward reviewing modern products that actually hold up in real life.

Now, Joan uses this space to share honest reviews, real-world testing, and product insights that go beyond first impressions. Whether it’s a simple kitchen gadget or something more technical, she approaches each review with curiosity, care, and a no-hype mindset. When she’s not writing, she’s often out for a walk near the coast, fixing up old furniture, or scribbling notes on what to test next.