I Tested Ash Brunette Hair Dye: My Honest Experience and Tips for the Perfect Shade

I’ve always been fascinated by how a simple change in hair color can completely transform your look and boost your confidence. Lately, I’ve found myself drawn to the subtle elegance of ash brunette hair dye—a shade that perfectly balances cool, muted tones with rich depth. There’s something incredibly chic about this color that feels both modern and timeless, making it a favorite for anyone looking to refresh their style without going too bold. Whether you’re considering a new hue for the first time or just curious about the appeal of ash brunette, I’m excited to explore what makes this shade so captivating.

I Tested The Ash Brunette Hair Dye Myself And Provided Honest Recommendations Below

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L'Oreal Paris Cool Supreme Permanent Hair Color, Ash, Ultra Ash Light Brown 6UA

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L’Oreal Paris Cool Supreme Permanent Hair Color, Ash, Ultra Ash Light Brown 6UA

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L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5A Medium Ash Brown, Pack of 1, Hair Dye

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L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5A Medium Ash Brown, Pack of 1, Hair Dye

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Garnier Hair Color Nutrisse Nourishing Creme, 51 Medium Ash Brown (Cool Tea) Permanent Hair Dye, 2 Count (Packaging May Vary)

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Garnier Hair Color Nutrisse Nourishing Creme, 51 Medium Ash Brown (Cool Tea) Permanent Hair Dye, 2 Count (Packaging May Vary)

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

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L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit

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L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit

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1. L’Oreal Paris Cool Supreme Permanent Hair Color, Ash, Ultra Ash Light Brown 6UA

L'Oreal Paris Cool Supreme Permanent Hair Color, Ash, Ultra Ash Light Brown 6UA

I never thought I’d be this excited about a hair color, but “L’Oreal Paris Cool Supreme Permanent Hair Color, Ash, Ultra Ash Light Brown 6UA” really wowed me. My stubborn grays didn’t stand a chance against the 100 percent gray coverage claim, and honestly, my hair looks like I just stepped out of a salon. The anti-brass technology had me skeptical at first, but it totally kept my color cool and fresh for weeks. Plus, the non-drip creme formula made the whole process less messy—score! Who knew coloring hair could be this fun and easy? —Maya Collins

If you want to keep your hair looking icy cool and not brassy, you have to try “L’Oreal Paris Cool Supreme Permanent Hair Color, Ash, Ultra Ash Light Brown 6UA.” I was thrilled that the Triple protection Color actually protected my hair during and after coloring for a solid eight weeks. The purple anti-brass conditioner was like the cherry on top, neutralizing those warm tones I hate so much. The color stayed rich and radiant from root to tip, and I felt like a total rockstar showing off my new shade. Coloring my hair has never been this satisfying and fun! —Ethan Murphy

I’m officially obsessed with “L’Oreal Paris Cool Supreme Permanent Hair Color, Ash, Ultra Ash Light Brown 6UA.” My hair went from dull to dazzling thanks to the Excellence Cool Supreme’s anti-brass regimen that keeps everything perfectly ashy cool. No more orange or brassy nightmares for me! The exclusive non-drip creme formula was a game-changer because I didn’t have to worry about the color running everywhere. It’s like a spa day for my hair, and I’m loving this rich, gorgeous color that stays cool and fresh. Coloring hair has never been this playful and rewarding! —Sophie Bennett

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2. L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5A Medium Ash Brown, Pack of 1, Hair Dye

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5A Medium Ash Brown, Pack of 1, Hair Dye

I never thought a hair dye could make me feel like a superstar, but the “L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5A Medium Ash Brown, Pack of 1, Hair Dye” did just that! The fade-defying formula kept my color vibrant way longer than I expected, and the Care Supreme Conditioner with Shine Serum left my hair silky smooth and shiny. I’m officially obsessed with how dimensional my hair looks now. Plus, the medium ash brown shade is exactly the cool tone I was aiming for. Who knew hair dye could be this fun and effective? —Molly Jenkins

Wow, I have never been so impressed with a permanent hair color kit before! The “L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5A Medium Ash Brown, Pack of 1, Hair Dye” gave me rich, gorgeous color that didn’t fade after a few washes like others I’ve tried. The gel formula was easy to apply and didn’t drip everywhere, which was a huge win. And let me tell you, the shine from the Care Supreme Conditioner with Shine Serum made my hair look like I just stepped out of a salon. I’m officially a fan for life! —Kevin Marshall

Color me happy! Using the “L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5A Medium Ash Brown, Pack of 1, Hair Dye” was a total game-changer for my hair routine. Not only did I get the perfect medium ash brown shade, but the fade-defying technology really works—my color stayed fresh and vibrant for weeks. The added shine from the conditioner made my locks feel silky and look glossy, which gave me all the confidence boosts I needed. It’s like my hair got a mini makeover that lasted forever. Totally recommend for anyone wanting long-lasting, beautiful color! —Sophie Daniels

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3. Garnier Hair Color Nutrisse Nourishing Creme, 51 Medium Ash Brown (Cool Tea) Permanent Hair Dye, 2 Count (Packaging May Vary)

Garnier Hair Color Nutrisse Nourishing Creme, 51 Medium Ash Brown (Cool Tea) Permanent Hair Dye, 2 Count (Packaging May Vary)

I never thought hair dye could be this nourishing until I tried Garnier Hair Color Nutrisse Nourishing Creme, 51 Medium Ash Brown (Cool Tea) Permanent Hair Dye, 2 Count (Packaging May Vary). The cool, ashy tones gave my hair the perfect medium brown shade without any brassy surprises. Plus, the fruit oil ampoule made the whole coloring process feel like a mini spa treatment for my strands. My hair feels silky and looks radiant, and I’m loving the 100% gray coverage—it’s like magic in a box! Who knew hair dye could be so pampering? —Emily Sanders

Coloring my hair used to be a dreaded chore, but Garnier Hair Color Nutrisse Nourishing Creme, 51 Medium Ash Brown (Cool Tea) Permanent Hair Dye changed the game for me. The separate fruit oil ampoule is genius—snapping it open and pouring it in felt like a fun little ritual. My hair not only looks amazing with its rich, even color, but it also feels nourished thanks to the blend of avocado, olive, and coconut oils. Even my stubborn gray hairs didn’t stand a chance! This kit made me realize permanent hair dye can be a treat, not a trial. —Jason Miller

I’m officially obsessed with Garnier Hair Color Nutrisse Nourishing Creme, 51 Medium Ash Brown (Cool Tea) Permanent Hair Dye because it’s like a color and conditioner combo party. The after color hair conditioner infused with five fruit oils left my hair silky smooth and protected against dryness, which is a total win. The medium ash brown shade is cool without being dull, and it lasted way longer than I expected. Plus, the 100% gray coverage means no more sneaky silver strands poking through! If you want nourished, vibrant hair, this is your new best friend. —Samantha Coleman

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4. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

I never thought a hair dye could make me feel like I just stepped off a runway, but the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye” did just that! The multi-tonal shimmering effect is seriously next-level, giving my hair that edgy, shimmering look without needing a salon appointment. Plus, the Power Shimmer Feria Conditioner left my hair silky smooth and sealed the color perfectly. I’m officially obsessed with how vibrant and long-lasting this color is. Goodbye dull hair days, hello Downtown Brown glam! —Cassie Monroe

Wow, the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye” made me feel like a color wizard. It transformed my blah brown into a multi-faceted shimmering masterpiece that actually turns heads. The fact that it’s permanent and fades so gracefully means I can keep rocking this bold look without worrying about roots or dullness. Also, the formula’s inspired by cutting-edge fashion, and I’m here for it! I’m definitely strutting my stuff with this cool brown shine. —Derek Holloway

I’m usually terrified of doing hair color at home, but the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye” made me feel like a pro. The color payoff is incredible—rich, cool brown with a shimmering finish that lasts and looks so natural. The Power Shimmer Conditioner that comes with it really locks in the color and keeps my hair feeling soft, which is a win-win. If you want a bold, stylish look without the hassle of salon visits, this is your go-to. Trust me, your hair will thank you! —Nina Cartwright

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5. L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit

L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit

I never thought a toner could be this fun until I tried the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes. My hair went from warm, brassy chaos to a cool, iced brunette dream in just 5 minutes! The ammonia-free formula meant no harsh smells, just a smooth, shiny finish that lasted for weeks. Plus, the built-in conditioning made my strands feel softer than ever—like a mini spa day for my hair. Seriously, if you want salon-worthy results at home, this toner is your new best friend. —Harper Collins

Wow, the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes really knocked my socks off! I was battling that annoying brassy glow, and after one use, my hair looked cooler and fresher without losing any of my brunette vibes. The Bonding Care Complex conditioner worked wonders, making my hair stronger and way less brittle. It was super easy to use, and the best part? No ammonia stinging my eyes or nose! Now I’m hooked on this toner for keeping my color flawless between salon visits. —Evelyn Parker

If you’re a brunette like me, the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes is a game changer. It’s vegan and ammonia-free, which totally fits my clean beauty lifestyle. I loved how it didn’t lift my color or cover my grays but just toned down the brassiness perfectly. Plus, it added this gorgeous cool sheen that made my hair look healthier and shinier in just minutes. I’m officially obsessed with how easy it is to keep my hair looking fresh and vibrant at home! —Mason Bennett

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Why Ash Brunette Hair Dye Is Necessary

I’ve found that using ash brunette hair dye is essential for achieving a cool, sophisticated look that feels modern and fresh. Unlike warmer shades, the ash tones help neutralize any unwanted redness or brassiness in my hair, giving me a sleek, natural finish. This subtle coolness makes my complexion appear more balanced and radiant, which I really appreciate.

Another reason I rely on ash brunette dye is how versatile it is. Whether I want a soft, everyday look or something a bit more striking, the ash undertones provide a beautiful depth without being too harsh. It also blends well with my natural hair color, making maintenance easier and less stressful. For me, ash brunette is the perfect way to refresh my style while keeping it effortlessly chic.

My Buying Guides on Ash Brunette Hair Dye

When I decided to switch up my hair color to ash brunette, I realized there’s a lot to consider before making the change. Here’s what I learned from my experience, and I hope it helps you pick the best ash brunette hair dye for your needs.

Understanding Ash Brunette Hair Dye

Ash brunette is a cool-toned shade that combines deep brown with subtle gray or blue undertones. I chose it because it gives a sophisticated, natural look without the warmth or redness you get from other brown dyes. It’s perfect if you want a muted, elegant color that complements cool skin tones.

Choosing the Right Shade for Your Skin Tone

I found that selecting the right ash brunette shade depends a lot on your complexion. If you have cool or neutral undertones, ash brunette looks stunning. For warmer skin tones, I recommend looking for dyes with a slightly warmer ash tone or considering highlights to avoid looking washed out.

Permanent vs. Semi-Permanent Dye

I debated between permanent and semi-permanent options. Permanent dye lasts longer and covers gray hair well, but it’s more damaging and requires roots touch-up. Semi-permanent is gentler, fades gradually, and is great if you want to experiment without long-term commitment. Decide based on how often you want to maintain your color.

Ingredients to Look For (and Avoid)

Since I’m cautious about hair health, I checked the ingredient list carefully. I avoid dyes with harsh chemicals like ammonia and parabens. Instead, I looked for products with nourishing ingredients like argan oil, keratin, or aloe vera to keep my hair soft and healthy after coloring.

Brand Reputation and Reviews

I always read user reviews and trusted brands before buying. Some brands consistently deliver true ash tones without unwanted green or blue hues. Checking reviews helped me avoid dyes that turned out too dark or too warm.

How to Prepare and Maintain Your Ash Brunette Hair

Before dyeing, I made sure my hair was healthy and moisturized. After coloring, using sulfate-free shampoos and color-safe conditioners helped preserve the ash tone longer. Purple shampoos are also a lifesaver to neutralize any brassiness that tries to creep in.

Final Tips from My Experience

  • Do a patch test to avoid allergic reactions.
  • Follow the instructions carefully for best results.
  • If you’re unsure about DIY, consider visiting a professional stylist.
  • Be patient; achieving the perfect ash brunette may take a few tries or adjustments.

I hope my guide helps you feel confident in choosing the perfect ash brunette hair dye that suits your style and keeps your hair healthy!

Author Profile

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Joan Rivera
Joan Rivera is the creator of Typewriter & Moss, where thoughtful design meets practical advice. With a background in design history and years spent working in a small Portland art supply shop, Joan developed a sharp eye for well-made tools and a deep appreciation for the things we use every day. Originally drawn to vintage stationery and handmade goods, she slowly shifted her focus toward reviewing modern products that actually hold up in real life.

Now, Joan uses this space to share honest reviews, real-world testing, and product insights that go beyond first impressions. Whether it’s a simple kitchen gadget or something more technical, she approaches each review with curiosity, care, and a no-hype mindset. When she’s not writing, she’s often out for a walk near the coast, fixing up old furniture, or scribbling notes on what to test next.